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OUR PHILOSOPHY

You set the gold bar. We simply strive to meet it.

We don’t just believe in the gold standard, we live by it. What started out as designing jewelry turned into an industry rebellion. And let’s be real, it was necessary.

Joyas was established in 1990. We are design & sell dream.

A girl should be two things: classy and fabulous. I am convinced that there can be luxury in simplicity. I wanted to dress the woman who lives and works, not the woman in a painting. It’s hard to balance everything.

Devil Hockyse -
CEO & CTO

Our Founders Making
Everyday Special

chrissy-barnes

Chrissy Barnes

CEO & Founder
melinda-kelley

Melinda Kelley

Co-founder
jennifer-brown

Jennifer Brown

Marketing Manager
barnes-chrissy

Barnes Chrissy

CEO